(acquired by eBay, NASDAQ:EBAY)
Half.com, an eBay company, offers people a fixed-price, online marketplace to buy and sell high quality, previously owned goods at discounted prices. Unlike auctions, where the selling price is based on bidding, the seller fixes the price for items at the time an item is listed.
Buying at Half.com is similar to the shopping experience at other leading on-line retailers. Shoppers can easily search for specific books, CDs, movies and video games or browse for items that are categorized and surrounded with product descriptions, reviews and artwork.
In June 2000, Half.com was acquired by eBay (Nasdaq:EBAY) in a stock deal valued at approximately $300 million.